A guest asks for a better deal
Their agent checks the dates, room needs and what matters most to them.
More direct bookings, on your terms
Win guests back without racing to the lowest price.
Tell Parley how you like to make a deal—in normal, everyday language. When a guest asks ChatGPT for a better direct rate, your website can offer the right price or perk while protecting what you earn.
Works where guests already askYou choose every boundaryOnly the guest can book
10 minutesto describe how you sell
One inboxfor consented guest enquiries
Your rulesfor every automatic offer
Human final sayon booking and payment
A new direct-booking conversation
Your website can make the guest a real offer.
Guests ask in their own words. Parley checks your availability and house rules, then shows both sides exactly what was offered and why.
Parley follows your house rules
It can offer breakfast before discounting, protect busy dates and bring groups to you.
The guest chooses
They see one clear direct offer. Only the guest can accept it or share contact details.
Set up in a conversation
Tell your agent how you run the hotel.
Connecting your setup assistant…
01 A little about your hotel
02 Describe a deal you would be happy with
Your agent turns this into the clear rules below.
Rules Parley will followThese are examples. You or your agent can change them.
Ready to reviewKeep at least 5% more than an OTA booking; discount up to 12% on quiet dates; offer breakfast and late checkout; ask the owner above 8 rooms; require prepayment for discounts over 5%.
03 Choose where guest enquiries arrive
Before anything is shared, the guest's agent must ask: “Would you like the hotel to contact you?” No clear yes, no contact details. This address is saved with your pilot setup; messages begin only after activation.
04 Give this to your website partner
/.well-known/negotiate.json
{
"version": "0.1",
"negotiable": true,
"property": {
"name": "Riverside House",
"website": "https://hotel.example",
"city": "Your destination"
},
"direct_deal": {
"beats_ota_rate_up_to_pct": 12,
"perks": [
"breakfast",
"late_checkout"
],
"owner_review_above_rooms": 8
},
"channels": {
"webmcp": true
},
"guest_contact": "do_not_collect",
"group_threshold_rooms": 4,
"human_only": [
"accept",
"payment",
"cancellation_elsewhere"
]
}Copy either option or send it to the person who manages your website. We provide the property key during the pilot. You do not need to replace your booking engine.
For your website partner
Copy one small file now. Add live offers when you are ready.
You do not need to replace your booking engine. Start by giving the copy-ready file to whoever manages your website. The technical details and future PMS connection are documented for them.